STUDY OF TOURIST SATISFACTION AT BUSAN’S TEMPLES: A QUANTITATIVE TEXT MINING APPROACH
DOI:
https://doi.org/10.33736/ijbs.8516.2024Keywords:
Religious tourism, Temple, Busan, Tourist satisfaction, Big dataAbstract
This study leverages big data analytics to provide a comprehensive analysis of tourist satisfaction at temples in Busan through the examination of online reviews. Utilizing quantitative textual analysis, including frequency analysis, co-occurrence network analysis, and cluster analysis, the research identifies both positive and negative aspects of the temple tourist experience. While visitors frequently highlight the beauty, ambiance, and convenience of temple visits, challenges such as accessibility issues and admission pricing also emerge. This dual perspective offers a balanced view of the tourist experience. The study is notable for its application of advanced text mining tools to a significant dataset, setting it apart from previous research on temple tourism in Busan. The findings underscore the importance of maintaining the temples’ aesthetic appeal and accessibility while addressing tourists' concerns to enhance overall satisfaction. These insights are crucial for temple management and stakeholders in the religious tourism sector, providing a foundation for strategic improvements and a deeper understanding of visitor needs and expectations.
References
Budiharseno, R. S., Joon Kim, M., Anggelita, M., Putra, S., & Husein, F. (2023). Recovery Hotel Industry Luxury Hotels in Semarang: Big Data Analysis. 143-149. https://doi.org/10.2991/978-2-38476-024-4_17
https://doi.org/10.2991/978-2-38476-024-4_17
Canny, I. U. (2013). An empirical investigation of service quality, tourist satisfaction and future behavioral intentions among domestic local tourists at Borobudur Temple. International Journal of Trade, Economics and Finance, 4(2), 86-91. https://doi.org/10.7763/ijtef.2013.v4.265
https://doi.org/10.7763/IJTEF.2013.V4.265
Chun, B., Roh, E. Y., Spralls, S. A., & Kim, Y. (2017). Predictors of Templestay Satisfaction: A Comparison Between Korean and International Participants. Leisure Sciences, 40(5), 423-441. https://doi.org/10.1080/01490400.2017.1296390
https://doi.org/10.1080/01490400.2017.1296390
Cochran, W.G. (1977). Sampling Techniques (3rd ed.). New York: John Wiley & Sons.
Debrincat, D. (2015). Ancestral beliefs in South Korea. Evaneos.com; Evaneos. https://www.evaneos.com/south-korea/holidays/essential-information/8062-religion/
Global Times (2023). "Temple tourism" becomes more popular among post-90s - Global Times. www.globaltimes.cn. https://www.globaltimes.cn/page/202303/1286435.shtml
GlobalData (2023). South Korea Source Tourism Insight Report Including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2023 Update. Market Research Reports & Consulting | GlobalData UK Ltd. https://www.globaldata.com/store/report/south-korea-tourism-source-market-analysis/
Gou, S., & Shibata, S. (2017). Using visitor-employed photography to study the visitor experience on a pilgrimage route - A case study of the Nakahechi Route on the Kumano Kodo pilgrimage network in Japan. Journal of Outdoor Recreation and Tourism, 18, 22-33. https://doi.org/10.1016/j.jort.2017.01.006
https://doi.org/10.1016/j.jort.2017.01.006
Gretzel, U., & Yoo, K. H. (2008). Use and Impact of Online Travel Reviews. Information and Communication Technologies in Tourism 2008, pp. 35-46. https://doi.org/10.1007/978-3-211-77280-5_4
https://doi.org/10.1007/978-3-211-77280-5_4
Guo, X., & Pesonen, J. A. (2022). The role of online travel reviews in evolving tourists' perceived destination image. Scandinavian Journal of Hospitality and Tourism, 22(4-5), 372-392. https://doi.org/10.1080/15022250.2022.2112414
https://doi.org/10.1080/15022250.2022.2112414
Handani, N. D., & Kim, H.-S. (2023). Unlocking customer satisfaction of halal restaurant in South Korea through online review analysis. Environment and Social Psychology, 7(2). https://doi.org/10.18063/esp.v7.i2.1501
https://doi.org/10.18063/esp.v7.i2.1501
Handani, N. D., Williady, A., & Kim, H. S. (2022). An analysis of customer textual reviews and satisfaction at luxury hotels in Singapore's Marina Bay Area (SG-Clean-Certified Hotels). Sustainability (Switzerland), 14(15). https://doi.org/10.3390/su14159382
https://doi.org/10.3390/su14159382
Heo, C. Y., Kim, B., & Drapé-Frisch, L. (2019). Understanding guests' dissatisfaction: Application of data visualization tools. Bridging Tourism Theory and Practice, 11, 125-142. https://doi.org/10.1108/S2042-144320190000011011
https://doi.org/10.1108/S2042-144320190000011011
Higuchi, K. (2015). KH Coder Reference Manual. http://khcoder.net/en/manual_en_v2.pdf
Hsiang, T. C., Lien, C. C., Quan, D., & Xin, C. (2021). Factors Affecting Temple Tourism Activities- A Case Study of Taiwan Lukang Tianhou Temple. E3S Web of Conferences, 251, 03027. https://doi.org/10.1051/e3sconf/202125103027
https://doi.org/10.1051/e3sconf/202125103027
Hughes, K., Bond, N., & Ballantyne, R. (2013). Designing and managing interpretive experiences at religious sites: Visitors' perceptions of Canterbury Cathedral. Tourism Management, 36, 210-220. https://doi.org/10.1016/j.tourman.2012.11.022 Jurkus, E., Povilanskas, R., & Taminskas, J. (2022). Current Trends and Issues in Research on Biodiversity Conservation and Tourism Sustainability. Sustainability (Switzerland), 14(6). https://doi.org/10.3390/su14063342
https://doi.org/10.3390/su14063342
Kaplan, U. (2010). Images of Monasticism: The Temple Stay Program and the Re-branding of Korean Buddhist Temples. Korean Studies, 34(1), 127-146. https://doi.org/10.1353/ks.2010.a413035
https://doi.org/10.1353/ks.2010.a413035
Kushima, M., Yamazaki, T., & Araki, K. (2019). Text data mining of the nursing care life log from electronic medical record. Lecture Notes in Engineering and Computer Science, 2239, 257-261.
Liang, M., Wang, M., & Xu, S. (2016). The Study of Temple Tourism Brand Marketing-Taking Guangxiao Temple as an Example. Chinese Studies, 05(03), 88-92. https://doi.org/10.4236/chnstd.2016.53010
https://doi.org/10.4236/chnstd.2016.53010
Lukoianova, T., & Rubin, V. L. (2014). Veracity roadmap: Is big data objective, truthful and credible? Advances in Classification Research Online, 24, 4-15. https://doi.org/10.7152/acro.v24i1.14671
https://doi.org/10.7152/acro.v24i1.14671
Luo, J., Wang, R., Sun, D., Wang, Y., & Li, G. (2019). Comparison among four prominent text processing tools. Proceedings - 2018 15th International Symposium on Pervasive Systems, Algorithms and Networks, I-SPAN 2018, 325-330. https://doi.org/10.1109/I-SPAN.2018.00072
https://doi.org/10.1109/I-SPAN.2018.00072
Maneenetr, T., & Ha Tran, T. (2014). SWOT Analysis of Religious Tourism in Nong Khai Province, Thailand Proposed Guidelines to Incorporate Temple Stay Program. Mediterranean Journal of Social Sciences, 5(23). https://doi.org/10.5901/mjss.2014.v5n23p696
https://doi.org/10.5901/mjss.2014.v5n23p696
Meng, F., Tepanon, Y., & Uysal, M. (2008). Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of Vacation Marketing, 14(1), 41-56. https://doi.org/10.1177/1356766707084218
https://doi.org/10.1177/1356766707084218
Mohammad , S. N., Handani, N. D., & Kim, H.-S. (2023). Exploring user generated content for beach resorts in Cox's Bazar, Bangladesh: A pre- and post-pandemic analysis. Environment Social Psychology, 8(2). https://doi.org/10.54517/esp.v8i2.1771
https://doi.org/10.54517/esp.v8i2.1771
Mohanty, P. P., & Sadual, S. K. (2020). An integrative framework for temple tourism destination of odisha: The marketing and management perspectives, case study on golden triangle of Odisha, India. International Journal of Scientific and Technology Research, 9(1), 3547-3554.
Moscardo, G. (1996). Mindful visitors: Heritage and Tourism. Annals of Tourism Research, 23(2), 376-397. https://doi.org/10.1016/0160-7383(95)00068-2
https://doi.org/10.1016/0160-7383(95)00068-2
Noerhartati, E., Handani, N. D., & Dhaneswara, N. (2023). Exploring The Influence of Online Reviews on Sales. Journal of Women's Entrepreneurship and Education. https://doi.org/10.28934/jwee23.34.pp48-74
https://doi.org/10.28934/jwee23.34.pp48-74
Pandya, N. V., & Sanghani, P. (2023). Exploring the Importance of Temple Management Research in Gujarat. March. https://www.researchgate.net/publication/369201585
Park, J.-Y., Bufquin, D., & Back, R. M. (2019). When do they become satiated? An examination of the relationships among winery tourists' satisfaction, repeat visits and revisit intentions. Journal of Destination Marketing & Management, 11, 231-239. https://doi.org/10.1016/j.jdmm.2018.04.004
https://doi.org/10.1016/j.jdmm.2018.04.004
Rifan, A. (2016). Tourism Components and Tourists Characteristic Of Prambanan Temple as The World Culture Heritage Site In Yogyakarta. International Journal of Tourism and Hospitality Study. Rinschede, G. (1992). Forms of religious tourism. Annals of Tourism Research, 19(1), 51-67. https://doi.org/10.1016/0160-7383(92)90106-y
https://doi.org/10.1016/0160-7383(92)90106-Y
Rohman, I. Z. (2021). What Creates Tourist Satisfaction in Prambanan Temple? Kinerja, 25(2), 151-163. https://doi.org/10.24002/kinerja.v25i2.4362
https://doi.org/10.24002/kinerja.v25i2.4362
Romesburg, H. C. (1984). Cluster analysis for researchers. Belmont, CA: Lifetime Learning Publications.
Ross, S. L., Hur, J. (Christine), & Hoffman, J. (2020). Temple Stay as Transformative Travel: An Experience of the Buddhist Temple Stay Program in Korea. Journal of Tourism Insights, 9(1). https://doi.org/10.9707/2328-0824.1090
https://doi.org/10.9707/2328-0824.1090
Siang, J. H., Yang, W. G., & Liu, L. W. (2020). Impact of WOM and online WOM on tourist destinations in Indonesia. Utopia y Praxis Latinoamericana, 25(Extra10), 305-318. https://doi.org/10.5281/zenodo.4155629
Song, H. J., Lee, C.-K., Park, J. A., Hwang, Y. H., & Reisinger, Y. (2014). The influence of tourist experience on perceived value and satisfaction with temple stays: The experience economy theory. Journal of Travel & Tourism Marketing, 32(4), 401-415. https://doi.org/10.1080/10548408.2014.898606
https://doi.org/10.1080/10548408.2014.898606
Song, H., Li, G., van der Veen, R., & Chen, J. L. (2010). Assessing mainland Chinese tourists' satisfaction with Hong Kong using tourist satisfaction index. International Journal of Tourism Research, 13(1), 82-96. https://doi.org/10.1002/jtr.801
https://doi.org/10.1002/jtr.801
Suanmali, S. (2014). Factors Affecting Tourist Satisfaction: An Empirical Study in the Northern Part of Thailand. SHS Web of Conferences, 12, 01027. https://doi.org/10.1051/shsconf/20141201027
https://doi.org/10.1051/shsconf/20141201027
Tendean, C. (2017). Analysis of Tourist Satisfaction to Tourist Attraction Quality in Kediri Regency, East Java. Journal of Indonesian Tourism and Development Studies, 5(2), 91-100. https://doi.org/10.21776/ub.jitode.2017.005.02.04
https://doi.org/10.21776/ub.jitode.2017.005.02.04
UNWTO. (2014). Tourism can protect and promote religious heritage | UNWTO. Www.unwto.org. https://www.unwto.org/archive/europe/press-release/2014-12-10/tourism-can-protect-and-promote-religious-heritage
Wang, X., Zhang, J., Gu, C., & Zhen, F. (2009). examining antecedents and consequences of tourist satisfaction: A structural modeling approach. Tsinghua Science and Technology, 14(3), 397-406. https://doi.org/10.1016/S1007-0214(09)70057-4
https://doi.org/10.1016/S1007-0214(09)70057-4
Xu, F., La, L., Zhen, F., Lobsang, T., & Huang, C. (2019). A data-driven approach to guest experiences and satisfaction in sharing. Journal of Travel and Tourism Marketing, 36(4), 484-496. https://doi.org/10.1080/10548408.2019.1570420
https://doi.org/10.1080/10548408.2019.1570420
Yadav, S., Bandyopadhyay, R., Rasul, G., & Rawal, A. (2010). Exploring the relationship between socio‐cultural factors and tourist satisfaction. Worldwide Hospitality and Tourism Themes, 2(5), 554-558. doi:10.1108/17554211011090157
https://doi.org/10.1108/17554211011090157
Yu, Y., Lang, M., Zhao, Y., Liu, W., & Hu, B. (2023). Tourist perceived value, tourist satisfaction, and life satisfaction: Evidence from Chinese Buddhist Temple Tours. Journal of Hospitality and Tourism Research, 47(1), 133-152. https://doi.org/10.1177/10963480211015338
https://doi.org/10.1177/10963480211015338
Zhou, X., Wang, Y., & Ma, P. (2022). Survey on the tourist satisfaction of rural homestay based on the theory of importance-performance analysis. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.940345
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 UNIMAS Publisher
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Transfer Statement for Journal
1) In signing this statement, the author(s) grant UNIMAS Publisher an exclusive license to publish their original research papers. The author(s) also grant UNIMAS Publisher permission to reproduce, recreate, translate, extract or summarize, and to distribute and display in any forms, formats, and media. The author(s) can reuse their papers in their future printed work without first requiring permission from UNIMAS Publisher, provided that the author(s) acknowledge and reference publication in the Journal.
2) For open access articles, the author(s) agree that their articles published under UNIMAS Publisher are distributed under the terms of the CC-BY-NC-SA (Creative Commons Attribution-Non Commercial-Share Alike 4.0 International License) which permits unrestricted use, distribution, and reproduction in any medium, for non-commercial purposes, provided the original work of the author(s) is properly cited.
3) For subscription articles, the author(s) agree that UNIMAS Publisher holds copyright, or an exclusive license to publish. Readers or users may view, download, print, and copy the content, for academic purposes, subject to the following conditions of use: (a) any reuse of materials is subject to permission from UNIMAS Publisher; (b) archived materials may only be used for academic research; (c) archived materials may not be used for commercial purposes, which include but not limited to monetary compensation by means of sale, resale, license, transfer of copyright, loan, etc.; and (d) archived materials may not be re-published in any part, either in print or online.
4) The author(s) is/are responsible to ensure his or her or their submitted work is original and does not infringe any existing copyright, trademark, patent, statutory right, or propriety right of others. Corresponding author(s) has (have) obtained permission from all co-authors prior to submission to the journal. Upon submission of the manuscript, the author(s) agree that no similar work has been or will be submitted or published elsewhere in any language. If submitted manuscript includes materials from others, the authors have obtained the permission from the copyright owners.
5) In signing this statement, the author(s) declare(s) that the researches in which they have conducted are in compliance with the current laws of the respective country and UNIMAS Journal Publication Ethics Policy. Any experimentation or research involving human or the use of animal samples must obtain approval from Human or Animal Ethics Committee in their respective institutions. The author(s) agree and understand that UNIMAS Publisher is not responsible for any compensational claims or failure caused by the author(s) in fulfilling the above-mentioned requirements. The author(s) must accept the responsibility for releasing their materials upon request by Chief Editor or UNIMAS Publisher.
6) The author(s) should have participated sufficiently in the work and ensured the appropriateness of the content of the article. The author(s) should also agree that he or she has no commercial attachments (e.g. patent or license arrangement, equity interest, consultancies, etc.) that might pose any conflict of interest with the submitted manuscript. The author(s) also agree to make any relevant materials and data available upon request by the editor or UNIMAS Publisher.
