FACTORS INFLUENCING INTERACTION INTENTION BEHAVIOR ON INSTAGRAM: A COMPARATIVE STUDY ON LOCAL CLOTHING BRAND
DOI:
https://doi.org/10.33736/ijbs.8571.2024Keywords:
affective commitment, interaction intention, perceived creativity, positive emotion, fashion brandAbstract
Instagram is mainly used by brand owners in various sectors as a marketing channel, with users’ engagement being one of the aims to increase sales. Several investigations have struggled to identify the major predictor that may influence users’ engagement, particularly their interaction intention with brand accounts. Therefore, this research aimed to determine the effect of perceived creativity, positive emotions, and affective commitment on interaction intention of users with brand accounts. By constructing Stimulus-Organism-Response (SOR) conceptual model, using Structural Equation Modeling (SEM), 459 valid questionnaires from two different local brands were analyzed using purposive sampling with Smart PLS. The results showed that perceived creativity could influence users’ positive emotions and affective commitment to Three Second and Starcross brands. However, creative content failed to significantly contribute to interaction intention unless it was related to users’ value. It was also found that brand owners must provide essential features or stimuli such as ‘give comments and get something’ in order to trigger users to interact with brand. These results provided assistance to brand owners or social media marketers in the fashion business to develop not only creative marketing campaigns but also create strong relationships with their followers.
References
Abbas, M. J., Khalil, L. S., Haikal, A., Dash, M. E., Dongmo, G., & Okoroha, K. R. (2021). Eliciting Emotion and Action Increases Social Media Engagement: An Analysis of Influential Orthopaedic Surgeons. Arthroscopy, Sports Medicine, and Rehabilitation, 3(5), e1301-e1308. https://doi.org/10.1016/j.asmr.2021.05.011
https://doi.org/10.1016/j.asmr.2021.05.011
Ajzen. (1991). The Theory of Planned Behaviour. Organizational: Behaviour and Human Decision Process, 50, 179-211.
https://doi.org/10.1016/0749-5978(91)90020-T
Amabile, T. M. (2019). Creativity In Context: Update To The Social Psychology Of Creativity. Routledge. https://doi.org/10.4324/9780429501234
https://doi.org/10.4324/9780429501234
Azmi, A., Ibrahim, R., Abdul Ghafar, M., & Rashidi, A. (2022). Smarter real estate marketing using virtual reality to influence potential homebuyers' emotions and purchase intention. Smart and Sustainable Built Environment, 11(4), 870-890. https://doi.org/10.1108/SASBE-03-2021-0056
https://doi.org/10.1108/SASBE-03-2021-0056
Baber, R., & Baber, P. (2023). Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of S-O-R model. Journal of Hospitality and Tourism Insights, 6(5), 2298-2316. https://doi.org/10.1108/JHTI-06-2022-0270
https://doi.org/10.1108/JHTI-06-2022-0270
Bag, S., Srivastava, G., Bashir, M. M. Al, Kumari, S., Giannakis, M., & Chowdhury, A. H. (2022). Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion. Benchmarking, 29(7), 2074-2098. https://doi.org/10.1108/BIJ-07-2021-0415
https://doi.org/10.1108/BIJ-07-2021-0415
Bagozzi, R. P. (2015). Consumer Action: Automaticity, Purposiveness, and Self-Regulation. In Review of Marketing Research (pp. 3-42). Taylor & Francis.
https://doi.org/10.4324/9781315088730-1
Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999). The role of emotions in marketing. Journal of the Academy of Marketing Science, 27(2), 184-206. https://doi.org/10.1177/0092070399272005
https://doi.org/10.1177/0092070399272005
Belanche, D., Casaló, L. V., & Guinalíu, M. (2013). The Role of Consumer Happiness in Relationship Marketing. Journal of Relationship Marketing, 12(2), 79-94. https://doi.org/10.1080/15332667.2013.794099
https://doi.org/10.1080/15332667.2013.794099
Bigné, E., Ruiz-Mafé, C., & Badenes-Rocha, A. (2023). The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study. Journal of Business Research, 157(December 2022). https://doi.org/10.1016/j.jbusres.2022.113628
https://doi.org/10.1016/j.jbusres.2022.113628
Bonilla-Quijada, M., Olmo-Arriaga, J. L. Del, Adreu Domingo, D., & Ripoll-i-Alcon, J. (2024). Fast fashion consumer engagement on Instagram: a case study. Cogent Business and Management, 11(1). https://doi.org/10.1080/23311975.2024.2322111
https://doi.org/10.1080/23311975.2024.2322111
Cabeza-Ramírez, L. J., Sánchez-Cañizares, S. M., Santos-Roldán, L. M., & Fuentes-García, F. J. (2022). Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention. Technological Forecasting and Social Change, 184(September). https://doi.org/10.1016/j.techfore.2022.121997
https://doi.org/10.1016/j.techfore.2022.121997
Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2017). Understanding Consumer Interaction on Instagram: The Role of Satisfaction, Hedonism, and Content Characteristics. Cyberpsychology, Behavior, and Social Networking, 20(6), 369-375. https://doi.org/10.1089/cyber.2016.0360
https://doi.org/10.1089/cyber.2016.0360
Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2021). Be creative, my friend! Engaging users on Instagram by promoting positive emotions. Journal of Business Research, 130(November 2018), 416-425. https://doi.org/10.1016/j.jbusres.2020.02.014
https://doi.org/10.1016/j.jbusres.2020.02.014
Cavazza, N., Graziani, A. R., & Guidetti, M. (2020). Impression formation via #foodporn: Effects of posting gender-stereotyped food pictures on instagram profiles. Appetite, 147(December 2019). https://doi.org/10.1016/j.appet.2019.104565
https://doi.org/10.1016/j.appet.2019.104565
Chen, J. V., Nguyen, T., & Jaroenwattananon, J. (2021). What Drives User Engagement Behavior in a Corporate Sns Account: the Role of Instagram Features. Journal of Electronic Commerce Research, 22(3), 199-227.
Cheung, C. M. K., & Lee, M. K. O. (2012). What drives consumers to spread electronic word of mouth in online consumer-opinion platforms. Decision Support Systems, 53(1), 218-225. https://doi.org/10.1016/j.dss.2012.01.015
https://doi.org/10.1016/j.dss.2012.01.015
Chu, S. C., Deng, T., & Mundel, J. (2024). The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness. Journal of Marketing Communications, 30(1), 1-20. https://doi.org/10.1080/13527266.2022.2098364
https://doi.org/10.1080/13527266.2022.2098364
Conde, R., & Casais, B. (2023). Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship. Journal of Business Research, 158(December 2021), 113708. https://doi.org/10.1016/j.jbusres.2023.113708
https://doi.org/10.1016/j.jbusres.2023.113708
Djafarova, E., & Bowes, T. (2021). 'Instagram made Me buy it': Generation Z impulse purchases in fashion industry. Journal of Retailing and Consumer Services, 59(xxxx), 102345. https://doi.org/10.1016/j.jretconser.2020.102345
https://doi.org/10.1016/j.jretconser.2020.102345
Donovan, R. J., & Rossiter, J. R. (1982). Store Atmosphere: An Environmental Psychology Approach. Journal of Retailing, 58(1), 34-57.
Doyle, J. P., Su, Y., & Kunkel, T. (2022). Athlete branding via social media: examining the factors influencing consumer engagement on Instagram. European Sport Management Quarterly, 22(4), 506-526. https://doi.org/10.1080/16184742.2020.1806897
https://doi.org/10.1080/16184742.2020.1806897
Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2001). Atmospheric qualities of online retailing. Journal of Business Research, 54(2), 177-184. https://doi.org/10.1016/s0148-2963(99)00087-9
https://doi.org/10.1016/S0148-2963(99)00087-9
Eslami, S. P., Ghasemaghaei, M., & Hassanein, K. (2021). Understanding consumer engagement in social media: The role of product lifecycle. Decision Support Systems, 162, 113707. https://doi.org/10.1016/j.dss.2021.113707
https://doi.org/10.1016/j.dss.2021.113707
Geary, C., March, E., & Grieve, R. (2021). Insta-identity: Dark personality traits as predictors of authentic self-presentation on Instagram. Telematics and Informatics, 63, 101669. https://doi.org/10.1016/j.tele.2021.101669
https://doi.org/10.1016/j.tele.2021.101669
Ghahtarani, A., Sheikhmohammady, M., & Rostami, M. (2020). The impact of social capital and social interaction on customers' purchase intention, considering knowledge sharing in social commerce context. Journal of Innovation and Knowledge, 5(3), 191-199. https://doi.org/10.1016/j.jik.2019.08.004
https://doi.org/10.1016/j.jik.2019.08.004
Haberland, G. S., & Dacin, P. A. (1992). The Development of a Measure to Assess Viewers' Judgments of the Creativity of an Advertisement: a Preliminary Study. Advances in Consumer Research, 817-825. Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis (7th ed). Pearson.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24. https://doi.org/10.1108/EBR-11-2018-0203
https://doi.org/10.1108/EBR-11-2018-0203
Hattingh, M., Dhir, A., Ractham, P., Ferraris, A., & Yahiaoui, D. (2022). Factors mediating social media-induced fear of missing out (FoMO) and social media fatigue: A comparative study among Instagram and Snapchat users. Technological Forecasting and Social Change, 185, 122099. https://doi.org/10.1016/j.techfore.2022.122099
https://doi.org/10.1016/j.techfore.2022.122099
Henseler, J., Hubona, G., & Ray, P. A. (2016). Using PLS path modeling in new technology research: Updated guidelines. Industrial Management and Data Systems, 116(1), 2-20. https://doi.org/10.1108/IMDS-09-2015-0382
https://doi.org/10.1108/IMDS-09-2015-0382
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In New Challenges to International Marketing. Advances in International Marketing. https://doi.org/10.1108/S1474-7979(2009)0000020014
https://doi.org/10.1108/S1474-7979(2009)0000020014
Hooker, A. M., & Cooper, K. E. (2022). Insta-spiration Sweeping the Nation: The Influence of Instagram on Intention to Travel to Yellowstone National Park. The Review of Socionetwork Strategies, 16(1), 1-24. https://doi.org/10.1007/s12626-021-00099-0
https://doi.org/10.1007/s12626-021-00099-0
Jebarajakirthy, C., Das, M., Shah, D., & Shankar, A. (2021). Deciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation. Journal of Retailing and Consumer Services, 63, 102742. https://doi.org/10.1016/j.jretconser.2021.102742
https://doi.org/10.1016/j.jretconser.2021.102742
Jung, H., Lee, G., Hur, K., & Kim, T. T. (2018). Online travel information value and its influence on the continuance usage intention of social media. Service Business, 12(1), 85-120. https://doi.org/10.1007/s11628-017-0339-4
https://doi.org/10.1007/s11628-017-0339-4
Keiningham, T. L., Rust, R. T., Lariviere, B., Aksoy, L., & Williams, L. (2018). A roadmap for driving customer word-of-mouth. Journal of Service Management, 29(1), 2-38. https://doi.org/10.1108/JOSM-03-2017-0077
https://doi.org/10.1108/JOSM-03-2017-0077
Kohler, E., Mogaji, E., & Erkan, İ. (2023). Save the Trip to the Store: Sustainable Shopping, Electronic Word of Mouth on Instagram and the Impact on Cosmetic Purchase Intentions. Sustainability, 15 (10), 8036. https://doi.org/10.3390/su15108036
https://doi.org/10.3390/su15108036
Kreling, R., Meier, A., & Reinecke, L. (2022). Feeling Authentic on Social Media: Subjective Authenticity Across Instagram Stories and Posts. Social Media + Society, 8(1), pp 1-13. https://doi.org/10.1177/20563051221086235
https://doi.org/10.1177/20563051221086235
Kumaran, K., Lunyai, J., & Nordin, N. B. A. (2024). the Role of Hedonic Motivation in Social Commercetoward Consumer Purchase Intention. International Journal of Business and Society, 25(2), 592-612. https://doi.org/10.33736/ijbs.7619.2024
https://doi.org/10.33736/ijbs.7619.2024
Kuswati, R., Soepatini, S., Kussudyarsana, K., & Zakiyah, S. (2024). Parasocial Interactions of Indonesian Beauty Vloggers in the Digital Age: Do they Impact Purchases by Millennial Netizens? WSEAS Transactions on Information Science and Applications, 21, 196-207. https://doi.org/10.37394/23209.2024.21.19
https://doi.org/10.37394/23209.2024.21.19
Laros, F. J. M., & Steenkamp, J. B. E. M. (2005). Emotions in consumer behavior: A hierarchical approach. Journal of Business Research, 58(10), 1437-1445. https://doi.org/10.1016/j.jbusres.2003.09.013
https://doi.org/10.1016/j.jbusres.2003.09.013
Liu, P., Li, M., Dai, D., & Guo, L. (2021). The effects of social commerce environmental characteristics on customers' purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived value. Electronic Commerce Research and Applications, 48(July), 101073. https://doi.org/10.1016/j.elerap.2021.101073
https://doi.org/10.1016/j.elerap.2021.101073
Lu, J. D. (Evelyn), & Lin, J. S. (Elaine). (2022). Exploring uses and gratifications and psychological outcomes of engagement with Instagram Stories. Computers in Human Behavior Reports, 6(September 2021), 100198. https://doi.org/10.1016/j.chbr.2022.100198
https://doi.org/10.1016/j.chbr.2022.100198
Lu, J. D., & Lin, J. S. (2022). Exploring uses and gratifications and psychological outcomes of engagement with Instagram Stories. Computers in Human Behavior Reports, 6(April), 100198. https://doi.org/10.1016/j.chbr.2022.100198
https://doi.org/10.1016/j.chbr.2022.100198
Maduku, D. K., Mpinganjira, M., Rana, N. P., Thusi, P., Ledikwe, A., & Mkhize, N. H. boy. (2023). Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety. Journal of Retailing and Consumer Services, 71(November 2022), 103208. https://doi.org/10.1016/j.jretconser.2022.103208
https://doi.org/10.1016/j.jretconser.2022.103208
Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. The MIT Press.
Mekawie, N., & Hany, A. (2019). Understanding the Factors Driving Consumers' Purchase Intention of over the Counter Medications Using Social Media advertising in Egypt. Procedia Computer Science, 164, 698-705. https://doi.org/10.1016/j.procs.2019.12.238
https://doi.org/10.1016/j.procs.2019.12.238
Menon, D. (2022). Updating 'Stories' on social media and its relationships to contextual age and narcissism: A tale of three platforms - WhatsApp, Instagram and Facebook. Heliyon, 8(5), e09412. https://doi.org/10.1016/j.heliyon.2022.e09412
https://doi.org/10.1016/j.heliyon.2022.e09412
Meyer, J. P., & Allen, N. J. (1997). Commitment in the workplace: Theory, research, and application. Sage Publications, Inc.
https://doi.org/10.4135/9781452231556
Mittal, S., Gupta, V., & Mottiani, M. (2022). Examining the linkages between employee brand love, affective commitment, positive word-of-mouth, and turnover intentions: A social identity theory perspective. IIMB Management Review, 34(1), 7-17. https://doi.org/10.1016/j.iimb.2022.04.002
https://doi.org/10.1016/j.iimb.2022.04.002
Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations. Journal of Marketing Research, 29(3), 314-328. https://doi.org/10.2307/3172742
https://doi.org/10.2307/3172742
Moran, G., Muzellec, L., & Johnson, D. (2020). Message content features and social media engagement: evidence from the media industry. Journal of Product and Brand Management, 29(5), 533-545. https://doi.org/10.1108/JPBM-09-2018-2014
https://doi.org/10.1108/JPBM-09-2018-2014
Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, Vol. 58(3), pp. 20-38. https://doi.org/10.2307/1252308
https://doi.org/10.2307/1252308
Muadzin, F., & Lenggogeni, S. (2021). The Role of Brand Awareness in Mediating the Effect of Message Appeals in Media Advertising on Purchase Intention. Benefit: Jurnal Manajemen Dan Bisnis , 6(1), 13-24. https://journals.ums.ac.id/index.php/benefit/article/view/12365/6678
Najib, M. F., Kusdiana, W., & Razli, I. A. (2022). Local Halal Cosmetic Products Purchase Intention: Knowledge, Religiosity, Attitude, and Islamic Advertising Factors. Journal of Islamic Economic Laws, 5(2), 177-198. https://doi.org/10.23917/jisel.v5i2.19199
https://doi.org/10.23917/jisel.v5i2.19199
Paisri, W., Ruanguttamanun, C., & Sujchaphong, N. (2022). Customer experience and commitment on eWOM and revisit intention: A case of Taladtongchom Thailand. Cogent Business and Management, 9(1). https://doi.org/10.1080/23311975.2022.2108584
https://doi.org/10.1080/23311975.2022.2108584
Potluri, R. M., Johnson, S., & Koppalakrishnan, P. (2022). An exploratory treatise on the ethnocentric tendencies of Emirati Gen Z consumers. Journal of Islamic Marketing, 13(3), 763-780. https://doi.org/10.1108/JIMA-07-2020-0197
https://doi.org/10.1108/JIMA-07-2020-0197
Pretorius, C., McCashin, D., & Coyle, D. (2022). Mental health professionals as influencers on TikTok and Instagram: What role do they play in mental health literacy and help-seeking? Internet Interventions, 30, 100591. https://doi.org/10.1016/j.invent.2022.100591
https://doi.org/10.1016/j.invent.2022.100591
Rahardja, U., Sigalingging, C. T., Putra, P. O. H., Nizar Hidayanto, A., & Phusavat, K. (2023). The Impact of Mobile Payment Application Design and Performance Attributes on Consumer Emotions and Continuance Intention. SAGE Open, 13(1), 1-18. https://doi.org/10.1177/21582440231151919
https://doi.org/10.1177/21582440231151919
Ren, S., Tang, G., & Zhang, S. (2023). Small Actions Can Make a Big Difference: Voluntary Employee Green Behaviour at Work and Affective Commitment to the Organization. British Journal of Management, 34(1), 72-90. https://doi.org/10.1111/1467-8551.12597
https://doi.org/10.1111/1467-8551.12597
Rodríguez Aboytes, J. G., Barth, M., & Fischer, D. (2022). Evolution of entrepreneurs' expectations using instagram as a business practice: A transformative learning perspective in the case of sustainable fashion entrepreneurs in Mexico. World Development Sustainability, 1(September 2021), 100005. https://doi.org/10.1016/j.wds.2022.100005
https://doi.org/10.1016/j.wds.2022.100005
Rungruangjit, W., & Charoenpornpanichkul, K. (2022). Building Stronger Brand Evangelism for Sustainable Marketing through Micro-Influencer-Generated Content on Instagram in the Fashion Industry. Sustainability, 14(23). https://doi.org/10.3390/su142315770
https://doi.org/10.3390/su142315770
Saffanah, L., Handayani, P. W., & Sunarso, F. P. (2023). Actual purchases on Instagram Live Shopping: The influence of live shopping engagement and information technology affordance. Asia Pacific Management Review, 28(2), 204-214. https://doi.org/10.1016/j.apmrv.2022.09.002
https://doi.org/10.1016/j.apmrv.2022.09.002
Sarstedt, M., Hair, J. F., Cheah, J. H., Becker, J. M., & Ringle, C. M. (2019). How to specify, estimate, and validate higher-order constructs in PLS-SEM. Australasian Marketing Journal, 27(3), 197-211. https://doi.org/10.1016/j.ausmj.2019.05.003
https://doi.org/10.1016/j.ausmj.2019.05.003
Sarstedt, M., Ringle, C. M., & Hair, J. (2017). Partial Least Squares Structural Equation Modeling. In C. Homburg, M. Klarmann, & A. Vomberg (Eds.), Handbook of Market Research. Springer. https://doi.org/10.1007/978-3-319-05542-8_15-1
https://doi.org/10.1007/978-3-319-05542-8_15-1
Sekaran, U., & Bougie, R. (2017). Metode Penelitian untuk Bisnis. Salemba.
Serra-Cantallops, A., Ramon-Cardona, J., & Salvi, F. (2018). The impact of positive emotional experiences on eWOM generation and loyalty. Spanish Journal of Marketing - ESIC, 22(2), 142-162. https://doi.org/10.1108/SJME-03-2018-0009
https://doi.org/10.1108/SJME-03-2018-0009
Shahbaznezhad, H., Dolan, R., & Rashidirad, M. (2021). The Role of Social Media Content Format and Platform in Users' Engagement Behavior. Journal of Interactive Marketing, 53, 47-65. https://doi.org/10.1016/j.intmar.2020.05.001
https://doi.org/10.1016/j.intmar.2020.05.001
Shrivastava, A., Jain, G., Kamble, S. S., & Belhadi, A. (2021). Sustainability through online renting clothing: Circular fashion fueled by instagram micro-celebrities. Journal of Cleaner Production, 278, 123772. https://doi.org/10.1016/j.jclepro.2020.123772
https://doi.org/10.1016/j.jclepro.2020.123772
Shukla, M., Misra, R., & Gupta, R. (2023). Why do consumers engage in a social media brand community: investigating the effect of psychological empowerment on commitment and loyalty. Journal of Consumer Marketing, 40(6), 734-747. https://doi.org/10.1108/JCM-05-2022-5370
https://doi.org/10.1108/JCM-05-2022-5370
Sintia, L., Siagian, Y. M., & Kurniawati, K. (2023). The Determinants of Purchase Intention in Social Commerce. Jurnal Manajemen Bisnis, 14(1), 214-237. https://doi.org/10.18196/mb.v14i1.15754
https://doi.org/10.18196/mb.v14i1.15754
Smith, R. E., & Yang, X. (2004). Toward a general theory of creativity in advertising: Examining the role of divergence. Marketing Theory, 4(1-2), 31-58. https://doi.org/10.1177/1470593104044086 Sokolova, K., & Kefi, H. (2020). Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. Journal of Retailing and Consumer Services, 53(September 2018), 101742. https://doi.org/10.1016/j.jretconser.2019.01.011
https://doi.org/10.1016/j.jretconser.2019.01.011
Srivastava, M., & Sivaramakrishnan, S. (2021). The impact of eWOM on consumer brand engagement. Marketing Intelligence and Planning, 39(3), 469-484. https://doi.org/10.1108/MIP-06-2020-0263
https://doi.org/10.1108/MIP-06-2020-0263
statista.com. (2023). Most popular social networks worldwide as of October 2023, ranked by number of monthly active users. https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Stenberg, R. J., & Lubart, T. I. (1999). The Concept of Creativity: Prospects and Paradigms. Cambridge University Press. https://doi.org/10.1017/CBO9780511807916.003
https://doi.org/10.1017/CBO9780511807916.003
Sun, Y., & Xing, J. (2022). The Impact of Social Media Information Sharing on the Green Purchase Intention among Generation Z. Sustainability, 14(11). https://doi.org/10.3390/su14116879
https://doi.org/10.3390/su14116879
Wang, E. S. T., & Tsai, M. C. (2019). Effects of the perception of traceable fresh food safety and nutrition on perceived health benefits, affective commitment, and repurchase intention. Food Quality and Preference, 78. https://doi.org/10.1016/j.foodqual.2019.103723
https://doi.org/10.1016/j.foodqual.2019.103723
Wang, X., & Binti Omar, N. A. (2023). Nexus between Brand Love, Loyalty, Affective Commitment and Positive Word of Mouth: In the Context of Social Identity Theory. Sustainability, 15(4). https://doi.org/10.3390/su15043813
https://doi.org/10.3390/su15043813
Yang, Y., Xu, J., Fan, Z. P., & Land, L. P. W. (2023). Exploring users' content creation and information dissemination behavior in social media: The moderating effect of social presence. Acta Psychologica, 233(January), 103846. https://doi.org/10.1016/j.actpsy.2023.103846
https://doi.org/10.1016/j.actpsy.2023.103846
Yu, J., & Egger, R. (2021). Color and engagement in touristic Instagram pictures: A machine learning approach. Annals of Tourism Research, 89, 103204. https://doi.org/10.1016/j.annals.2021.103204
https://doi.org/10.1016/j.annals.2021.103204
Zhang, W., Leng, X., & Liu, S. (2023). Research on mobile impulse purchase intention in the perspective of system users during COVID-19. Personal and Ubiquitous Computing, 27(3), 665-673. https://doi.org/10.1007/s00779-020-01460-w
https://doi.org/10.1007/s00779-020-01460-w
Zhao, H., Fu, S., & Chen, X. (2020). Promoting users' intention to share online health articles on social media: The role of confirmation bias. Information Processing and Management, 57(6), 102354. https://doi.org/10.1016/j.ipm.2020.102354
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 UNIMAS Publisher
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Transfer Statement for Journal
1) In signing this statement, the author(s) grant UNIMAS Publisher an exclusive license to publish their original research papers. The author(s) also grant UNIMAS Publisher permission to reproduce, recreate, translate, extract or summarize, and to distribute and display in any forms, formats, and media. The author(s) can reuse their papers in their future printed work without first requiring permission from UNIMAS Publisher, provided that the author(s) acknowledge and reference publication in the Journal.
2) For open access articles, the author(s) agree that their articles published under UNIMAS Publisher are distributed under the terms of the CC-BY-NC-SA (Creative Commons Attribution-Non Commercial-Share Alike 4.0 International License) which permits unrestricted use, distribution, and reproduction in any medium, for non-commercial purposes, provided the original work of the author(s) is properly cited.
3) For subscription articles, the author(s) agree that UNIMAS Publisher holds copyright, or an exclusive license to publish. Readers or users may view, download, print, and copy the content, for academic purposes, subject to the following conditions of use: (a) any reuse of materials is subject to permission from UNIMAS Publisher; (b) archived materials may only be used for academic research; (c) archived materials may not be used for commercial purposes, which include but not limited to monetary compensation by means of sale, resale, license, transfer of copyright, loan, etc.; and (d) archived materials may not be re-published in any part, either in print or online.
4) The author(s) is/are responsible to ensure his or her or their submitted work is original and does not infringe any existing copyright, trademark, patent, statutory right, or propriety right of others. Corresponding author(s) has (have) obtained permission from all co-authors prior to submission to the journal. Upon submission of the manuscript, the author(s) agree that no similar work has been or will be submitted or published elsewhere in any language. If submitted manuscript includes materials from others, the authors have obtained the permission from the copyright owners.
5) In signing this statement, the author(s) declare(s) that the researches in which they have conducted are in compliance with the current laws of the respective country and UNIMAS Journal Publication Ethics Policy. Any experimentation or research involving human or the use of animal samples must obtain approval from Human or Animal Ethics Committee in their respective institutions. The author(s) agree and understand that UNIMAS Publisher is not responsible for any compensational claims or failure caused by the author(s) in fulfilling the above-mentioned requirements. The author(s) must accept the responsibility for releasing their materials upon request by Chief Editor or UNIMAS Publisher.
6) The author(s) should have participated sufficiently in the work and ensured the appropriateness of the content of the article. The author(s) should also agree that he or she has no commercial attachments (e.g. patent or license arrangement, equity interest, consultancies, etc.) that might pose any conflict of interest with the submitted manuscript. The author(s) also agree to make any relevant materials and data available upon request by the editor or UNIMAS Publisher.
