HASHI, S.; YASIN, N. M. THE IMPACT OF RELATIONAL VALUE TOWARDS CUSTOMER BRAND RELATIONSHIP STICKINESS IN THE CONTEXT OF MALAYSIAN PUBLIC HIGHER EDUCATION SERVICE. International Journal of Business and Society, [S. l.], v. 18, n. 2, 2017. DOI: 10.33736/ijbs.544.2017. Disponível em: https://unipub.unimas.my/ojs/index.php/IJBS/article/view/544. Acesso em: 10 jan. 2025.