Li Qi, Shao Xiaoli. THE IMPACT OF ANCHOR CHARACTERISTICS ON CUSTOMERS’ SUSTAINABLE FOLLOW IN E-COMMERCE LIVE BROADCAST—BASED ON THE SURVEY OF TIKTOK USERS IN CHINA. IJBS [Internet]. 2024 Apr. 4 [cited 2025 Jan. 10];25(1):354-67. Available from: https://unipub.unimas.my/ojs/index.php/IJBS/article/view/6919