METADISCOURSE IN THE DIGITAL ACADEMIC POSTER: EXAMINING THE TEXTUAL AND VISUAL METADISCOURSE IN THE CONSTRUCTION OF PERSUASION
cover page
PDF

Keywords

Textual metadiscourse; visual metadiscourse; digital academic poster; persuasion

How to Cite

MOHAMAD, N. A., AZIZ, A. A. A. ., RAZALI, N. A., JUNED, A. M., & ABDULLAH, N. (2024). METADISCOURSE IN THE DIGITAL ACADEMIC POSTER: EXAMINING THE TEXTUAL AND VISUAL METADISCOURSE IN THE CONSTRUCTION OF PERSUASION. Issues in Language Studies, 13(1), 284–303. https://doi.org/10.33736/ils.5739.2024

Abstract

The demand for 21st-century skills has transformed the education landscape, altering how we teach, learn, and assess, integrating digital platforms into these processes. This study analyses the use of metadiscourse devices in digital academic posters, with the primary objective of identifying both textual and visual metadiscourse devices employed in academic posters to construct persuasive messages. A corpus of 10 academic posters was extracted from virtual academic presentations by diploma students and analysed with a mixed-method research approach. Metadiscourse elements were analysed quantitatively to investigate the presence of visual metadiscourse. Drawing from Hyland's (2006) model of metadiscourse and Kumpf's (2000) visual metadiscourse, this study compared the use of these two distinct elements in academic posters and their combined effect on persuasion. The results revealed that interactive resources were more frequently used than interactional resources. Additionally, students frequently employed visual metadiscourse to enhance persuasiveness, albeit at varying levels of frequency and effectiveness. This study highlights the importance of incorporating both textual and visual metadiscourse knowledge into academic curricula for effective organisation, engagement, and persuasion of readers.

https://doi.org/10.33736/ils.5739.2024
PDF

References

Akoto, O. Y. (2020). Metadiscourse within a discipline: A study of introduction and literature review chapters of sociology masters' theses. Indonesian Journal of Applied Linguistics, 10(2), 471-480.

Albalat-Mascarell, A., & Carrió-Pastor, M. L. (2019). Self-representation in political campaign talk: A functional metadiscourse approach to self-mentions in televised presidential debates. Journal of Pragmatics, 147, 86-99.

Alley, M. (2003). The craft of scientific presentations. Springer Verlag.

Al-Subhi, A. S. (2022). Metadiscourse in online advertising: Exploring linguistic and visual metadiscourse in social media advertisements. Journal of Pragmatics, 187, 24-40.

Anthony, L. (2022). Antconc (Version 4.1.1) [Computer Software]. Waseda University. http://www.antlab.sci.waseda.ac.jp/

Azar, A. S., & Hashim, A. (2019). The impact of attitude markers on enhancing evaluation in the review article genre. Gema Online Journal of Language Studies, 19(1), 153-173.

Barthes, R. (1994). Selected works: Semiotics, poetics. Moscow

Crismore, A., Markkanen, R., & Steffensen, M. (1993). Metadiscourse in persuasive writing: A study of texts written by American and Finnish university students. Written Communication, 10, 39-71.

D'Angelo, L. (2010). Creating a framework for the analysis of academic posters. Language Studies Working Papers, 2, 38-50.

D'Angelo, L. (2011). Academic posters across disciplines: A preliminary study. Language Studies Working Papers, 3, 15-28.

D'Angelo, L. (2016a). Academic posters: A textual and visual metadiscourse analysis. Peter Lang.

D'Angelo, L. (2016b). The academic poster genre: Friend or foe. In K. Hyland, & F. Shaw (Eds.), The Routledge handbook of English for academic purposes (pp. 394-404). Routledge.

De Groot, E., Nickerson, C., Korzilius, H., & Gerritsen, M. (2015). Picture this: Developing a model for the analysis of visual metadiscourse. Journal of Business and Technical Communication, 30(2), 165-201.

Esfandiari, R., & Allaf-Akbary, O. (2022). Metadiscursive features in research articles: The role of stimulated recall. Journal of English Language Teaching and Learning, 14(29), 245-263.

́Džanic ́, N. D., & Berberović, S. (2021). Lemons and watermelons: Visual Advertising and Conceptual Blending. In L. D'Angelo, A. Mauranen, & S. Maci (Eds.), Metadiscourse in digital communication: New research, approaches and methodologies (pp. 115-132). Springer Nature.

Fouad, N. I. (2021). Multimodal writing of university students: The case of academic posters [Master's Thesis, The American University in Cairo].

Hu, G., & Cao, F. (2015). Disciplinary and paradigmatic influences on interactional metadiscourse in research articles. English for Specific Purposes, 39, 12-25.

Hunston, S. (1985). Text in world and world in text: Goals and models of scientific writing. Nottingham Linguistic Circular, 25-40.

Hunston, S., & Thompson, G. (2001). Evaluation in text: Authorial stance and the construction of discourses. Oxford University Press.

Hyland, K. (2005). Metadiscourse: Exploring interaction in writing. Continuum.

Hyland, K. (2007). Applying a gloss: Exemplifying and reformulating in academic discourse. Applied Linguistics, 28(2), 266-285.

Kashiha, H. (2022). Academic lectures versus political speeches: Metadiscourse functions affected by the role of the audience. Journal of Pragmatics, 190, 60-72.

Koutsantoni, D. (2004). Attitude, certainty and allusions to common knowledge in scientific research articles. Journal of English for Academic Purposes, 3(2), 163-182.

Kumpf, E. P. (2000). Visual metadiscourse: Designing the considerate text. Technical Communication Quarterly, 9(4), 401-424.

Kuswoyo, H., & Siregar, R. A. (2019). Interpersonal metadiscourse markers as persuasive strategies in oral business presentation. Lingua Cultura, 13(4), 297-304.

Lakoff, G. (1972). Hedges: A study in meaning criteria and the logic of fuzzy concepts. Chicago Linguistic Society Papers, 8, 183-228.

Liu, S., & Zhang, J. (2021). Using metadiscourse to enhance persuasiveness in corporate press releases: A corpus-based study. SAGE Open, 11(3), 1-11. https://doi.org/10.1177/21582440211032165

Mancini, C. (2005). Cinematic hypertext: Investigating a new paradigm. IOS Press.

Mohamed, A. F., & Ab Rashid, R. (2017). The metadiscourse markers in good undergraduate writers' essays corpus. International Journal of English Linguistics, 7(6), 213-220.

Navarro, F. M., & Álvarez, M. (2022). How do students write in engineering and the humanities? Intertextuality and metadiscourse in undergraduate dissertations written in Spanish. CÍRCULO de Linguística Aplicada a la Comunicación, 90, 35-46.

Swales, J. M., & Feak, C. (2000). English in today's research world: A writer's guide. Michigan University Press.

Tan, H., & Wong, B. E. (2014). Metadiscourse use in the persuasive writing of Malaysian undergraduate students. English Language Teaching, 7(7), 26-39.

UNESCO. (2020, March 4). Education: From disruption to recovery. UNESCO. https://en.unesco.org/covid19/educationresponse

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Copyright (c) 2024 UNIMAS Publisher